Founded by 4 friends in 2007, who thought that the idea of a watch as a status symbol needed to be challenged.
TRIWA, an acronym for Transforming the Industry of Watches, aimed to use the symbolic value and placement of the watch for something more relevant and create modern statement symbols instead of traditional status symbols.
By designing watches with stories that transcend style, trends and status we hope to highlight important issues of our time. We are aware that we are not saving the world by making watches, but we like to think of ourselves as norm challengers and innovators in an industry that needs transforming. It’s time for change.
We work with innovative materials, organizations and ambassadors that care about making the world a little better. We call this Time for Change.
Based in Stockholm Sweden, our collections are designed to last, start conversations and tell stories.