Title Time to talk


Time to Talk Project Description

Presenting Time to Talk, a watch that features a heat-reactive dial that changes color to reflect the mood of the wearer.

The symbolic purpose of this timepiece is to spark new insights and conversations about mental health. For every watch sold, 15% goes to our partner Mind, and their work to reduce the stigma and shame surrounding mental illness. It's time to talk about how we feel inside.


About the mood watch

About the project

"The silence among men is a massive problem. I have seen the consequences up close. So we have to find new ways to talk, and I hope this initiative can be a part of it." - Erik Lundin, artist and ambassador for the project.

"The watch as a symbol is classically male. Therefore, it’s interesting to use it as a tool to create meaningful conversations. As a watch manufacturer, we have always strived to contribute to real change, and we’re proud to be able to support Mind’s important work." - Ludvig Scheja, founder and creative director at TRIWA.

Mood Colors

Mood Colors - What do they mean?

Can the watch really tell how you feel inside? The basic science behind mood color (thermochromatic color) is that it reflects real-life changes in your body temperature, which can occur in response to your emotions. Cognition can affect bodily sensations, and vice versa. However, the watch is probably never going to tell you something about your emotions that you don't already know. See the colors as a reminder to take a moment to focus on your emotions and how you feel inside!

10 steps to start taking


Steps to start Talking

1. EVERY CONVERSATION MATTERS We tend to avoid these talks out of fear of not getting them right, but a few minutes of talking is better than not reaching out at all.

2. DON'T PUT PRESSURE ON YOURSELF You don't need an education or experi­ence to make a difference. The most important thing is to show that you are there to listen with compassion. 

3. MOVE BEYOND STANDARD ANSWERS Sometimes "I'm fine" hides something entirely different. Asking follow-up questions to these standard phrases can get someone talking. Don't give up, you may have to try more than once. 

4. REFLECT AND GIVE FEEDBACK One way to show that you are present and actively listening is to give feedback of what has been said using your own words. By briefly summarizing on what has been said, you show that you want to understand. 

5. ASK ABOUT SOMEONE'S WELL-BEING Focus on the feelings being expressed, rather than if the situation is right or wrong. You can come a long way with "How did that make you feel?" or "What emotions does it trigger?".

steps 6-10

6. CHECK UP ON SOMEONE'S NEEDS Identifying someones needs or desires can create and motivate change. Questions like "What do you need right now"? or "How would you like your life to look like?". 

7. COMMUNICATE THAT HOPE EXISTS Life goes up and down and therefore it's important to try to give hope. Reminding the person that it will not always feel or be like this, is a way to confirm what is said and felt, while also giving hope for change. 

8. TRY TO AVOID SOLVING A PROBLEM When someone tells us about a problem or a difficult situation, we often want to provide a solution. Instead try to focus on being curious, actively listening and providing light feedback.

9. LISTEN RESPECTFULLY Even if someones emotional response differs from yours, it's important to respect how they feel. Offer your support by listening and be there. We're all differ­ent and we all feel different.

10. TAKE CARE OF YOURSELF Look for support of your own and find those special moments of recovery and rest. You need to be there for yourself in order to be there for others. Read more at mind.se

Call for support


If you need someone to talk to, please call one of Mind's support lines: 

Suicide line 90 101 or chat at mind.se Elderly line 020-22 22 33 

Parent line 020-85 20 00

The non-profit organization Mind works with increasing knowledge and advocacy, as well as operating several helplines, including the Suicide Helpline.